Surplus: Why the Advertising Industry Needs Video Game Designers

The great challenge for any web site, but especially marketing web sites, is the so-called stickiness factor. Can sites succeed in getting users to hang around long enough in order to receive the intended marketing message? One way of doing this, marketers are learning, is using video game design, or "advergaming."

Video game design is becoming such a pervasive force in our culture that advertising agencies are incorporating it into marketing. Marketers are finding that video games are a powerful hook for potential customers, especially young men.  If you put an intelligent enough game on your company's Web site, you'll find that Web surfers hang around longer, and even share it with friends.

This is one more reason to think about video game design school. Job opportunities should increase as yet another media industry takes up video games. And if you're the marketer, a video game may introduce your Web site to a new spate of users.

Video Game Design in Advertising

Game design programs aren't just a place for overgrown kids who take their couch potato hobby too far. The industry today is worth billions of dollars and it reaches into almost every sector of media. And since interactivity is the buzzword these days, nothing sells better than a well-made video game. 

Online schools offer specialized coursework and degree programs that can train you to grab one of these jobs in this billion dollar industry.What this means for design school students is that their skills will transfer to a lot of different industries. Animation, storytelling, and programming are all skills used in Hollywood, advertising, and computer networking.