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How Marketing Made "Big Brother" a Huge Hit

By Marianne Salina
Learning & Life Columnist

Big Brother was recently proclaimed the third most sought-for item in UK Web searches, which may seem odd, considering its function as a television show. But it's fair to say that this particular real-life saga goes well beyond its T.V. screen call of duty, surpassing global and time-slot barriers.

Big Brother, a show about twelve housemates competing to avoid eviction, relies not on overt advertising, but instead rides the success of marketing genius: it's an international source of entertainment. With Big Brother households all over the world, the unique buzz to each country's show is its own most effective marketing.

Internet Offers Reality in Real-Time

Now in its sixth season, Big Brother tapped into the rich resource of global communication, using the Internet as a perpetual marketing method to keep viewers hooked. CBS and Real Networks, Inc. entered a partnership to allow fans access to live Web cameras twenty-four hours a day. And what happens when you take reality T.V. and give people total autonomy to watch at their leisure? Well, the answer lies in Big Brother's popularity...year after year.

Taking Stock in Global Marketing

Creators of the popular reality show capitalized on a few key concepts that any savvy marketing mind must consider. Beyond the fact that it's reality T.V., Big Brother took Marketing to the next level:

• It airs internationally: characters and households are unique in every country, thus broadening the opportunity for success with the distribution
• Internet Exposure: web proliferation keeps people chatting and watching
• We all love a show with a survivor ...and an evictee

New Career: Make Marketing Magic

Marketing has truly done its part in building Big Brother's success. The show's consistent ability to harness its audience's interest is inspiration for anyone who aspires to contribute to the realm of global media. With degrees at every level in marketing, business administration, and advertising, you can carve a niche in public relations. By pursuing a degree, you will learn how creativity and consumer convenience build success. You might learn for example, how feeding reality television to the world's insatiable appetite is simple marketing success. The possibilities are endless.

Sources

• Worldwide Encyclopedia http://en.wikipedia.org/wiki/Big_Brother_television_program
• "Watching Big Brother 24/7." Ecommerce July 7, 2005. By Susan Kuchinskas http://www.internetnews.com/ec-news/article.php/3518181
• "Big Brother Enters Top Search Term List in UK" Incisive Interactive Marketing, LLC 2005. Posted by Danny Sullivan
• "CBS and Real Networks to Offer Exclusive 24/7 Live Video Channel of 'Big Brother 6'." July 6, 2005. 2005 Press Releases http://www.realnetworks.com/company/press/releases/2005/bb6.html

About the Author
Marianne Salina is a freelance writer in Spokane, Washington. She writes about pursuits in education and degree opportunities.

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