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The Sales Pitch for a Job Switch: Careers in Sales and Marketing

By Elizabeth Buckner
Learning & Life Columnist
December 28, 2006

From the Internet to cell phones, technology is constantly offering new ways to advertise and sell products. Naturally, career opportunities in marketing and advertising are increasing as the available technology grows. With excellent salaries and strong potential for career advancement, don't sell yourself short in your current job. Make this the year you find a career in sales and marketing!

It's Not What You Sell, It's How You Sell It!

Sales and marketing are a crucial part of the success of any business. Marketing and advertising managers help develop an organization's image and communicate it to customers. They help set sales goals, develop slogans, and implement advertising and marketing campaigns. According to the Bureau of Labor Statistics, careers in this field are expected to increase faster than average in the next decade, as a result of intense domestic and global competition. Sales, advertising, and marketing managers generally command very high salaries. For example, median salaries for advertising managers in May 2004 were $63,610. Marketing managers commanded an average of $87,640 a year, sales managers earned $84,220, and public relations managers averaged $70,000 annually.

A High-Energy "People Person" Profession

If you are a good with people and want to travel, a career in marketing and sales may be for you. Substantial travel to both headquarters or local offices and meeting directly with clients and sales representatives is one of the perks of the job.

A wide range of educational experiences can lead to a career in sales and marketing. Most employers look for a university education in sales, marketing, advertising or communications, or a business degree with a marketing focus. Practical experience through sales and marketing internships and courses covering Internet-based marketing and advertising will make you more competitive.

Sources:

• Advertising and Marketing, US Bureau of Labor Statistics
• What are You Doing After Graduation? Job Web

About the Author
Elizabeth Buckner is a freelance writer and current Fulbright grantee to Morocco, where she is conducting research on language education and the growth of English. She holds a B.A. in Sociology/Anthropology and Education from Swarthmore College.

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